What is a Crisis?

A crisis is an event, accusation or perception that seriously threatens the reputation- and, if not dealt with effectively- the viability of an organisation. There are essentially 2 main types of crisis. The first is what might be called a real crisis. Someone has been hurt or even killed. A product has failed in a [...]

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Celebrity PR

Celebrity PR has acquired a high profile and has become a popular starting point for those thinking about PR career. Celebrities now play a central role  in contemporary culture and a large and seemingly growing proportion of media content is devoted to their activities. The lion's share of this is supplied by the PR industry. [...]

Blogs and Blogging. Many organisations suffer from criticism in online blogs and how they manage it.

BLOGS AND BLOGGING Some of the biggest threats to organisations arise from blogs. These are in effect online diaries or articles. The vast majority-and there are now an estimated 126 million blogs according to BlogPulse-and little more than gossip and chat amongst friends or like-minded people and pose no threat, other than extreme boredom, to [...]

Good and Bad PR examples

GOOD Public Relations examples‘Not so sweet’ Dubai marriage proposal fail – a failed marriage proposal – in which the proposee smacks the proposer around the head with a ukulele has thankfully been revealed as a fake to promote Cadbury’s new ‘not so sweet’ campaign. http://www.youtube.com/watch?v=-yE-wGeCmYADisney characters projected onto White Cliffs of Dover in visual stunt – Q. [...]