A crisis is an event, accusation or perception that seriously threatens the reputation- and, if not dealt with effectively- the viability of an organisation. There are essentially 2 main types of crisis. The first is what might be called a real crisis. Someone has been hurt or even killed. A product has failed in a [...]
Celebrity PR has acquired a high profile and has become a popular starting point for those thinking about PR career. Celebrities now play a central role in contemporary culture and a large and seemingly growing proportion of media content is devoted to their activities. The lion's share of this is supplied by the PR industry. [...]
BLOGS AND BLOGGING Some of the biggest threats to organisations arise from blogs. These are in effect online diaries or articles. The vast majority-and there are now an estimated 126 million blogs according to BlogPulse-and little more than gossip and chat amongst friends or like-minded people and pose no threat, other than extreme boredom, to [...]
The essay will be published on 20th February, 2014.
GOOD Public Relations examples‘Not so sweet’ Dubai marriage proposal fail – a failed marriage proposal – in which the proposee smacks the proposer around the head with a ukulele has thankfully been revealed as a fake to promote Cadbury’s new ‘not so sweet’ campaign. http://www.youtube.com/watch?v=-yE-wGeCmYADisney characters projected onto White Cliffs of Dover in visual stunt – Q. [...]