Dmitry Medvedev has reached one million followers on Twitter

6th November, 2015 – Dmitry Medvedev has reached one million followers on Twitter.


According to the micro blogs’ statistics, the Russian Prime Minister Dmitry Medvedev has reached one million followers in his official twitter account.

The main tweets’ idea contains the information about the formal events and photos made by the Prime Minister himself. Mr Medvedev has only 19 friends on Twitter account. He also follows the ex-governor of California Arnold Schwarzenegger, the USA president Barak Obama and the official account of David Cameron, the prime-minister of the United Kingdom.

Medvedev’s Twitter account has become more popular than the account of the Russian president Vladimir Putin. (The president has 300 thousands followers; it has been registered two years later the Medvedev’s account). Although, the Russian Twitter version shows that Medvedev has over 4.2 million followers.

The Russian prime minister set up an English account in June 2010 when he had a business meeting in Silicon Valley in California. It has been published 890 ‘tweets’ for these 5 years. Also, Medvedev use Instagram and other Russian social media accounts in “ЖЖ” and “VKontakte”.


This press release was adapted from website and translated into English language.
The original article can be found here
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What is a Crisis?


A crisis is an event, accusation or perception that seriously threatens the reputation- and, if not dealt with effectively- the viability of an organisation. There are essentially 2 main types of crisis. The first is what might be called a real crisis. Someone has been hurt or even killed. A product has failed in a way that is at best convenient to customers or others and at worst damaging. The second type of crisis is a reputational crisis. In this instance something happens, or is alleged, that lowers trust, respect and liking for the organisation.

The two main types of crisis can be subdivided into 4 categories:

1. Performance Crises (Fault, Fire and Theft): This is when an organisation fails to perform properly. Typically examples include when products have to be recalled, accidents and injury occur, laws have been broken or private data has been lost. Simplistically this category  can be called Fault, Fire and Theft. Most of these tyoes of crisis can be foreseen, even if the timing and circumstances cannot.

2. Disaster Crisis: These are totally unexpected and virtually impossible to plan for. They include ‘one in a million’ crises such as a plane crushing into your building or a gunman running amok in your office or store. However, they may be difficult to plan for.

3. Attack Crisis: These occur when someone such as journalist, member of staff or activist is out to get your organisation. They may focus on internal disputes, poor management practice and controversial leaked documents. Noone may have been hurt and no laws may have been broken  but the credibility of your organisation is under sttack.

4. Moral Crisis: Some industries are in the unfortunate position of facing criticism for being in existence. Tobacco companies are one obvious example but oil companies and fast food companies have also come under the spotlight. These are sort of companies and industries that often seem to have the word ‘evil’ attached to them, as as the example of fast food indicates, ideas on what constitutes ‘evil’ can shift over time, so vigilance is required. Whatever such comopanies do or say someone is going to hate them.

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Northampton University. Advertising students.

Northampton University. Advertising students.

Here we are : Jane, Georgina, Alyona, Joshua, Josh, Lara, Nicolle, Shayo and Tarek.
We are second year students doing BA Advertising course at Northampton university.
Today, we are working on our video project about our course in order to attract new students to study this course at the University of Northampton.
Please follow my blog and see our promotional video by the end of March, 2014.

Celebrity PR


Celebrity PR has acquired a high profile and has become a popular starting point for those thinking about PR career. Celebrities now play a central role  in contemporary culture and a large and seemingly growing proportion of media content is devoted to their activities. The lion’s share of this is supplied by the PR industry. Celebrity PR crosses over into other areas of PR partly because the original reason for a celebrity’s fame often involves a sector covered by specialist PR-for example, music, enterntainment, sport, fashion or food. In addition, one of the most typical ways by which PR people seek to secure publicity for products is to win celebrity endorsment together with celebrity involvement in associated PR activity. Too often this is a knee-jerk response to a PR problem:celebrities have to be carefully chosen and do not guarantee success.
As with other specialisms, celebrities can employ in-house PR people and employ PR agencies-often smaler firms which specialise in such work and perhaps related areas of specialist PR. Indeed when the footballer David Beckham faced allegations of an extra-marital affair in 2004 it emerged that no fewer than three PR firms were responsible for his and his wife Victoria’s image, while the allegations concerned a “PR girl” who worked for another company which they had allegedly ceased to use. Much of the discussion of the case concerned the implications for the Beckhams’ large range of product endorsements.
However, many large PR agencies are reluctant to work for celebrities. There are two main reasons. First, even if the individual celebrity is able to pay the substantial fees which suck firms demand, they are often reluctant to do so.: it involves parting with money from their personal earnings which feels more painful than it does for a  large company which is accustomed to paying large amounts for marketing services. Second, large PR firms are accustomed to dealing with clients which are structured, disciplined organisations which attempt to behave in logical and fairly predictable ways. Celebrities are individuals who have often achieved fame or even notoriety precisely because of their idiosyncratic behaviour and turbulent lives. If a new product causes problems it can be altered or dropped but the scope for repackaging an individual personality is much more limited. If an employee of a corporate client steps out of the line they can be disciplined or sacked. If a member of a celebrity’s family causes problems they cannot readily be dealt with in the same way. All of this means that celebrity PR and the handling of personalities it entails often requires a different approach and temperament.

A niche area of PR- although its exact status is disputed-has emerged in response to the growing numbers of ‘wannabe’ celebrities. Such people are seldom in a position to pay up-front for PR but often their initial claim to fame is an association with one or more existing celebrities-most typically a sexual liaison. Whereas once upon a time they might have approached the media directly, increasingly they can choose to do so via PR people who are experienced in media handling and can negotiate a fee for the story and take a percentage of themselves. Although relatively few PR people make their living in this way it is a high-profile activity and is undoubtedly responsible for a significant proportion of media content. Many other PR people seek to distance themselves from such work, seeing it as distasteful. Its practitioners are often described as publicists, although that term has a wider meaning.

While the rights and wrongs remain a matter of personal judgement, what is true is that the modus operandi of such people is significantly different from conventional PR. Normally PR people are paid by their clients or employers for media handling. In this case the ‘PR’ people are more akin to an entertainment industry agent in that they receive a percentage of their clients’ fee, although they may also offer advice on other matters.

Blogs and Blogging. Many organisations suffer from criticism in online blogs and how they manage it.



Some of the biggest threats to organisations arise from blogs. These are in effect online diaries or articles. The vast majority-and there are now an estimated 126 million blogs according to BlogPulse-and little more than gossip and chat amongst friends or like-minded people and pose no threat, other than extreme boredom, to those who chance upon them. However, there are a relatively  small but influential group of blogs written by people who see themselves as ‘citizen journalists’ and either wish their views to be widely known or want to punish an organisation.

Many writers of bogs care passionately about  publicise activity that mainstream media have yet to pick up on, or have  chosen  not to cover. Overnight, and without warning, an organisation can find itself discussed all over cyberspace and, with only a short delay, the subject of scrutiny by more conventional print and broadcast media.

Some blogs are set up specifically to attack particular organisation. Dell, the direct-selling American computer company, was attacked for its poor service under the title ‘Dell Hell’. Within no time at all awareness of the phrase mushroomed until ‘Dell Hell’ started ranking higher in search engines that ‘Dell’ alone. Dell had to launch its own corporate blog to counter the criticism.

MacDonald’s, the fast food eatery, continues to be the victim of blogs attacking it for everything from its environmental record to its treatment of animals and its working conditions.

However, it is important to keep a sense of perspective. As it was mentioned, almost all organisations of any size face online criticism, and most survive and thrive. Individual postings online do not always resonate as effectively at the examples above which does not mean that one should not be vigilant, only that one should not overreact and perhaps even draw attention to what might be a very small problem.

According to TNS Media Intelligence only 3.5% of news actually breaks in the blogsphere. Instead blog news content is still overwhelmingly drawn from mainstream media. But it would be foolish to dismiss blogs altogether. A recent piece of research in America showed that 59% of journalists regularly use blogs for story ideas.
What blogs can do is to keep an issue going long after conventional media have moved on. In essence, what the online worlds has meant is that it is easier than ever to complain, and once it is on the internet a complaint or an attack can linger, be found quickly by search engines and hence come up again and again. It is easy for others to research an issue, add fresh comments, email or blog post is not only faster and less trouble to execute than a letter or phone call but also, once posted online, can be viewed globally.
Organisations have 3 options when it comes to deciding how to respond to online complaints and criticism:
1. Listen in

2. Take part

3. Take Cover

To listen in organisation need to monitor what is being said. Fortunately online resources make this is easier than one might expect. Not only are there devices such as Google blog search and Technorati, Blogpulse and Feedburner but, for bigger volumes, there is also specialist software. Media evaluation companies will also monitor online comment about an organisation and its competitors and the issues that concern them in chat-rooms, and examine those blogs with the most links, comments, ratings and bookmarks. FInally, there are specialist consultancies such as SIGWatch who will monitor pressure groups that may impact on the organisation.

Having listened in and found things it does not like on the blog or critic’s web-site, an organisation needs to decide whether to take part or taker cover. As a general rule it is probably better not to respond. There is a danger of fanning the flames and making the story bigger than it might otherwise have been. Many bloggers are naturally anti anything they see as ‘the establishment’, such as business and government, and will take a response as an admission of guilt and weakness and step up their criticism.
However, if the criticism are valid the best response is first to correct the shortcomings, and second to apologise. A greater difficulty is when a complete untruth is published in a blog or on a critical website. Uncorrected the untruth may gain popular currency-there have, for instance, been allegations of products being carcinogenic when they are not. But trying to correct the untruth may just amplify the rumour and increase the damage caused by what might otherwise have been a story of limited interest. There can be no hard and fast advice in situations like these: you just have to weigh up the risks and make a judgement.
One way of handling persistent detractors is try to get them onside. This can be done by a mixture of flattery and dialogue. For example, an organisation can offer to meet with a critic which will make them feel important. Detractors can be consulted about new products or future plans and even offered new products to review. The difficulty is that some bloggers love such approaches while others feel insulted and believe that you are trying to corrupt them. Microsoft came under fire in 2006 when its PR agency in America, Edelman, sent laptop computers with the  Windows Vista operating system to influential bloggers. Some protested at what they saw as an attempt at bribery. This sort of problem may lessen as the whole blogging culture become better established and more similar to traditional media.Indeed, some successful blogs are already turning themselves into money-making enterprises, though this raises the question of whether blogs will lose their special impact when they start to behave and be seen like other mainstream media.
As an extension of trying to get blog critics onside some organisations have tried to join the blogsphere, This is usually done in one of two ways.
The first technique is to post a rebuttal or correction on the offending blog. At the best you may correct serious errors and at least communicate your point of view. At worst the posing may stir further controversy and attacks. Some firms, or their PR consultants, have attempted ‘disguised’ postings whereby they try to hide their real identity. It is possible to say how often this ethically dubious and potentially illegal approach works. What is certain is that those who have been discovered doing this have usually found themselves in a worse situation than one from which they started.
The other technique is to create a corporate blog. One big advantage of a corporate blog is that it can greatly increase you search engine optimisation (SEO). However, the danger with corporate blogs is that they end up looking like a boring corporate website rather than a real, personalised blog. This is more likely to offend critics still further rather than win people over.  The essence of the blogsphere is its informality, frankness and openness. Running an effective corporate blog takes time frequent updates are usually necessary-and a willingness to show the skeletons in the company’s cupboards. If you write a corporate blog you must be serious and honest about it.
As mentioned at the start, the giant American retailer WalMart ran into trouble when it emerged that a pro-Wal-Mart blog was in fact funded by ‘Working Families for Wal’Mart’ (WFWM), a front group or organisation set up to show Wal-Mart in a good light. Transparency is paramount for corporations trying to go head on with critics in cyberspace.

At their best corporate blogs can be an extension of customer service, provide consumer insights, and even open up new areas of business. At their worst they can do far more harm than good. So before creating a corporate blog make sure you have a first-rate online press office.

Good and Bad PR examples


  • GOOD Public Relations examples

‘Not so sweet’ Dubai marriage proposal fail – a failed marriage proposal – in which the proposee smacks the proposer around the head with a ukulele has thankfully been revealed as a fake to promote Cadbury’s new ‘not so sweet’ campaign.

Disney characters projected onto White Cliffs of Dover in visual stunt – Q. what’s cooler than 80 foot tall Disney characters? A. NOTHING. A well-recycled stunt, but one that did a good job of promoting Disney’s new gaming ‘universe’.


Sharapova to change name to ‘Sugarpova’ throughout US Open in PR stunt to promote sweet line – Russian tennis player Maria Sharapova has asked to change her name throughout the US Open to promote her own brand of sweets. The fact she’d be referred to as Miss Sugarpova throughout by the umpires is smart, but also highlights the fact there’s no such thing as an original idea!


Rentokil launch pop-up ‘pestaurant’ serving pigeon burgers and edible insects – a grim stunt by pest control company Rentokil. Post by Ticketmaster’s PR manager Katie White.

 ’3 Minutes in Italy’ with San Pellegrino Robot – a brilliantly brilliant campaign enabling members of the public to become an Italian tourist through a two-way Dalek-esque robot.

Non-league Football Club Farnborough FC ‘sign’ Messi, Pele, Zidane and Maradona – the first of this week’s two namechange PR campaigns saw bookmaking cunning stuntsters Paddy Power save a football team from administration with a six figure sponsorship – whilst at the same time turning them into the ‘greatest football club in history’. Post by Twelve Thirty Eight’s Inderdeep Gill.

 Zoopla offers to help Wayne Rooney move to Chelsea in reactive stunt – property website Zoopla parked a van outside Manchester United’s home ground asking striker Wayne Rooney – linked with a move to West London-based Chelsea – if he’s looking for a house there in a simple stunt that will have you déjà vuing all over the shop.

ImageEnchanting panda invasion in Berlin for WWF – to celebrate its 50th anniversary and also raise public awareness of the endangered animal’s fragile situation, the WWF are touring Germany with 1,600 mini pandas – one for every panda now in existence.


Coca-Cola ‘Mini-me’ campaign offers fans 3D printed versions of themselves – members of the public were invited to the largest coke factory – sorry, Coca-Cola factory – in Israel, where they were scanned and printed to promote Coke’s new mini bottle range. If the post doesn’t convey it well enough, I LOVE 3D PRINTING.

ImageThe world’s first Twitter hotel – a hotel in Magaluf has opened as the world’s first Twitter-themed hotel, complete with a number of cool digital additions.

  • ImageBAD Public Relations examples

There’s nothing more motivating than a gun to the head. Or so it would seem in the Haverfordwest Tesco store. The Welsh branch of the supermarket used a picture of a man holding a gun to his head as part of an attempt to boost morale amongst its staff, suggesting that suicide isn’t necessary after a bad trading week.

One employee took a picture of the poster on the notice board and complained. Mental health charities have objected and the employee responsible for the ill-judged poster has apologised. It comes just a few weeks after Tesco had to remove a ‘Psycho Ward’ costume from its fancy dress range too. Bad PR to you Tesco.


Another example.During one of the presidential debates, KitchenAid tweeted to its 24,000 fans that “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”. KitchenAid immediately deleted the quote and tweeted an apology.

A spokesperson said that “The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore.”

ImagePeople were outraged when American Apparel used Hurricane Sandy — a storm that killed over 100 people and initially left 8 million without power — as an excuse to sell merchandise.

The retailer were offered a 20 percent off sale if they typed “SANDYSALE” in the online checkout “in case you’re bored during the storm.” American Apparel decided to ignore the PR disaster and didn’t apologize.Gap, on the other hand, also did a Sandy sale and then tweeted apologies for offending people.


Hours after the nation learned about the tragic Aurora shooting that left 12 people dead at a late night showing of “The Dark Night Rises,” American Rifleman, a magazine for the NRA, tweeted: “Good morning, shooters. Happy Friday! Weekend plans?”The tweet went up at 9:20 am EST and was taken down three hours later.

A spokesman for the NRA stated, “A single individual, unaware of events in Colorado, tweeted a comment that is being completely taken out of context.”PR lesson: be careful with pre-scheduled tweets.

One more bad PR example. When Apple banished Google Maps from the iPhone in September, consumers were concerned. Apple’s own maps app turned out to be riddled with errors, and didn’t even include public transportation mapping. 

CEO Tim Cook had to issue a public apology, conceding that the maps “fell short” before suggesting users download competitors’ products from the Apps store. Cook specifically called out Bing, MapQuest, or going to Nokia and Google’s website. The product manager who oversaw the maps team was fired months later.


In July, a Burger King employee thought that it would be a fun idea to post pictures on 4Chan of him standing (shoes on) in two large tubs of lettuce. The caption read: “This is the lettuce you eat at Burger King.”Within minutes, other 4Chan members tracked down the culprit.

Burger King addressed the PR disaster in a public statement regarding the chain’s “zero-tolerance policy against any violations such as the one in question” and fired three employees for the incident.


Penn State assistant football coach Jerry Sandusky was charged and later convicted of repeated counts of child molestation while at Penn State.

Although the scandal was unveiled in 2011, the university felt the full fallout in 2012 when the Freeh report stated that Joe Paterno and the administration covered up Sandusky’s abuses, Major companies pulled sponsorships of the program.

Part of the PR disaster was due to Penn State’s initial difficulty addressing the problem. Pulitzer-winning stories in The Patriot-News of Harrisburg initially uncovered the scandal in March 2011. But Penn State remained tightlipped. PR firm Ketchum was hired in November of 2011, and the school hired Edelman and La Torre for crisis management in April 2012. The school pledged to spend $208,000 a month for 12 months on PR support, but the damage was done.