Unilever Lynx Presentation

Presentation Lynx Unilever Our research revealed that Lynx has established themselves as a brand that is sex orientated and is about making men more appealing and confident to the opposite sex (Bhasin, 2011). It is a brand that prides themselves on helping men to become more confident in the dating game and is primarily target [...]

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Volvo DRIVe campaign

Executive summary This research project provides a thorough context analysis and evaluation of Volvo Company marketing activities. Volvo, a Swedish multinational manufacturing company, has become one of the biggest manufacturers of cars, trucks, buses and other equipment worldwide. Since 2010, Volvo Cars has been under the ownership of the Zhejiang Geely Holding of China. It [...]

Business Report 2015 for Optimax Eye Laser Surgery

Executive summary This business report provides a thorough analysis and evaluation of the possible internationalization strategy for Optimax, a UK based eye laser private clinic. The report discusses the main reactive and proactive motives for Optimax to enter international markets and provides arguments for choosing particular countries for the short and long term development. Qualitative [...]

Consumer Behaviour: The Issue of Illegal downloading

The central theme of this literature review is to critically analyse consumer behaviour theory and clearly justify the reason for dubious, criminal, deceptive or fraudulent behaviour of individuals aged under 30. The literature review also centers on critical thinking using industry examples and provides other supporting evidence based on different authors viewpoints. In this paper, [...]

Online survey for males only. Dissertation Project.

If your a male and between the age of 18 - 24, could you fill in this survey for me as part of my dissertation project. I'd really appreciate it. https://www.surveymonkey.com/s/92XVTSY

Strategy Process, Context, Content

Critically evaluate the importance of strategy process and strategy context in determining strategy content. Nowadays, the business industry changes rapidly, and for the company to succeed in this environment, it is vital to manage day to day business activities, and spend time monitoring and adapting to the changes that are happening in technology and business. [...]

The Big Knit campaign.

This essay describes the most well-known charity organisation Age UK with the soft drinks company “The Innocent” which launched “A Big Knit” campaign in 2013. The “Big Knit” is a joint campaign between Age UK and innocent drinks to help vulnerable older people. The essay will follow the Kotler and Lee Corporate Social Responsibility (CSR) [...]

Operations Management: Lean management. A wedding party at the Green Hotel.

1.0 IntroductionThe report provides a literature review with a thorough research about the philosophy of the lean management and its common concepts by providing a number of well-known companies’ examples. It also discusses and analyses how the Green Hotel organization implements the concepts within a lean management system in practice by organising a wedding occasion. [...]

The main elements of strategic leadership and a major change programme

According to Lynch (2012), strategic leadership is the ability to shape the organisation’s decisions and deliver high value over time, not only personally but also by inspiring and managing other in the organisation. To develop and maintain strategic leadership, four elements need to be integrated together: the commitment to the company’s purpose; the makeup of [...]

Key factors determining the success of a strategic alliance with special reference to the global travel industry

 The purpose of this essay is to discuss and critically analyse the key aspects which define the success of a strategic alliance by providing the most famous examples from the global travel-tourism industry such as Star Alliance, British Airways and Aeroflot Airlines, Qantas and Emirates global alliance and a well-known OneWorld alliance.A strategic alliance is [...]