Visual Curriculum Vitae

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The Big Knit campaign.

This essay describes the most well-known charity organisation Age UK with the soft drinks company “The Innocent” which launched “A Big Knit” campaign in 2013. The “Big Knit” is a joint campaign between Age UK and innocent drinks to help vulnerable older people. The essay will follow the Kotler and Lee Corporate Social Responsibility (CSR) [...]

Difference between marketing and market orientation. Market-led strategies and Competitive Advantage.

The purpose of this essay is to discuss and critically analyse the differences between marketing and market orientation in a business context and demonstrate in what ways market-led strategies can help business drive growth and support competitive advantage. To support all these theoretical statements and arguments, a number of well-known USA, European and Far Eastern [...]

What is a Crisis?

A crisis is an event, accusation or perception that seriously threatens the reputation- and, if not dealt with effectively- the viability of an organisation. There are essentially 2 main types of crisis. The first is what might be called a real crisis. Someone has been hurt or even killed. A product has failed in a [...]

The New 2014 Campaign for Toyota Company. Assignment-Report.

1.0   Introduction The purpose of this report is to demonstrate and critically analyse how my company “PR 4 U” has applied an innovative approach to a world’s well known Toyota Company, particularly Supra 2014 sport model, by launching new plastic products glowing in the dark.The campaign’s overall objective is to provide a full safety for [...]