Tim Cook announces the end of PC era

Tim Cook announces the end of PC era 10th November 2015 - The chief executive officer of Apple Inc. Tim Cook states that there is no need in PCs anymore. He expressed his opinion for The Telegraph newspaper. “If you look at the PC now, the question raises itself:  why do you still need it? [...]

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Strategy Process, Context, Content

Critically evaluate the importance of strategy process and strategy context in determining strategy content. Nowadays, the business industry changes rapidly, and for the company to succeed in this environment, it is vital to manage day to day business activities, and spend time monitoring and adapting to the changes that are happening in technology and business. [...]

Good and Bad PR examples

GOOD Public Relations examples‘Not so sweet’ Dubai marriage proposal fail – a failed marriage proposal – in which the proposee smacks the proposer around the head with a ukulele has thankfully been revealed as a fake to promote Cadbury’s new ‘not so sweet’ campaign. http://www.youtube.com/watch?v=-yE-wGeCmYADisney characters projected onto White Cliffs of Dover in visual stunt – Q. [...]