This essay describes the most well-known charity organisation Age UK with the soft drinks company “The Innocent” which launched “A Big Knit” campaign in 2013. The “Big Knit” is a joint campaign between Age UK and innocent drinks to help vulnerable older people. The essay will follow the Kotler and Lee Corporate Social Responsibility (CSR) [...]
1.0 IntroductionThe report provides a literature review with a thorough research about the philosophy of the lean management and its common concepts by providing a number of well-known companies’ examples. It also discusses and analyses how the Green Hotel organization implements the concepts within a lean management system in practice by organising a wedding occasion. [...]
Celebrity PR has acquired a high profile and has become a popular starting point for those thinking about PR career. Celebrities now play a central role in contemporary culture and a large and seemingly growing proportion of media content is devoted to their activities. The lion's share of this is supplied by the PR industry. [...]
1.0 Introduction The purpose of this report is to demonstrate and critically analyse how my company “PR 4 U” has applied an innovative approach to a world’s well known Toyota Company, particularly Supra 2014 sport model, by launching new plastic products glowing in the dark.The campaign’s overall objective is to provide a full safety for [...]
The essay will be published on 20th February, 2014.
1 . IntroductionThis is a report outlining the current marketing objectives of the Ramada Hotel and consequently the succession with clientele in the current market. It is from this that a gap in the market has been identified and rectified with the proposal of a new marketing campaign to differentiate and re-establish the Ramada hotel.2 [...]