Ukrainian Crisis. Give your voice to us!

The survey will take approximately 10-15 minutes. The topic of this survey is Ukrainian Crisis.  Department of Government  2015 https://qtrial2015az1.az1.qualtrics.com/SE/?SID=SV_3sis4GykeKeIZpj

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Unilever Lynx Presentation

Presentation Lynx Unilever Our research revealed that Lynx has established themselves as a brand that is sex orientated and is about making men more appealing and confident to the opposite sex (Bhasin, 2011). It is a brand that prides themselves on helping men to become more confident in the dating game and is primarily target [...]

Volvo DRIVe campaign

Executive summary This research project provides a thorough context analysis and evaluation of Volvo Company marketing activities. Volvo, a Swedish multinational manufacturing company, has become one of the biggest manufacturers of cars, trucks, buses and other equipment worldwide. Since 2010, Volvo Cars has been under the ownership of the Zhejiang Geely Holding of China. It [...]

Business Report 2015 for Optimax Eye Laser Surgery

Executive summary This business report provides a thorough analysis and evaluation of the possible internationalization strategy for Optimax, a UK based eye laser private clinic. The report discusses the main reactive and proactive motives for Optimax to enter international markets and provides arguments for choosing particular countries for the short and long term development. Qualitative [...]

Consumer Behaviour: The Issue of Illegal downloading

The central theme of this literature review is to critically analyse consumer behaviour theory and clearly justify the reason for dubious, criminal, deceptive or fraudulent behaviour of individuals aged under 30. The literature review also centers on critical thinking using industry examples and provides other supporting evidence based on different authors viewpoints. In this paper, [...]

Premier Gold Resources Plc or Prospex Oil and Gas Plc.

Premier is a gold exploration and development company admitted to trading on AIM. The company owns 100% of the share capital of CAR (Central Asia Resources Ltd), a company which, in turn, hold 80% of the shares of Premier Asia (together, the 'Group'). The Group focuses on gold opportunities in Central Asia, in particular the [...]

Critical evaluation and discussion of the motives and issues of CSR and its impact and connection with strategic change.

This essay will critically discuss and analyse the significance of corporate social responsibility (CSR) in business management, its motives and issues as well as CSR connection with strategic change. The link between CSR and sustainability plan in business has a particular role in management operations. Each of the below discussed theoretical standpoints make an important [...]