Tim Cook announces the end of PC era

Tim Cook announces the end of PC era 10th November 2015 - The chief executive officer of Apple Inc. Tim Cook states that there is no need in PCs anymore. He expressed his opinion for The Telegraph newspaper. “If you look at the PC now, the question raises itself:  why do you still need it? [...]

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Unilever Lynx Presentation

Presentation Lynx Unilever Our research revealed that Lynx has established themselves as a brand that is sex orientated and is about making men more appealing and confident to the opposite sex (Bhasin, 2011). It is a brand that prides themselves on helping men to become more confident in the dating game and is primarily target [...]

Volvo DRIVe campaign

Executive summary This research project provides a thorough context analysis and evaluation of Volvo Company marketing activities. Volvo, a Swedish multinational manufacturing company, has become one of the biggest manufacturers of cars, trucks, buses and other equipment worldwide. Since 2010, Volvo Cars has been under the ownership of the Zhejiang Geely Holding of China. It [...]

Business Report 2015 for Optimax Eye Laser Surgery

Executive summary This business report provides a thorough analysis and evaluation of the possible internationalization strategy for Optimax, a UK based eye laser private clinic. The report discusses the main reactive and proactive motives for Optimax to enter international markets and provides arguments for choosing particular countries for the short and long term development. Qualitative [...]

Consumer Behaviour: The Issue of Illegal downloading

The central theme of this literature review is to critically analyse consumer behaviour theory and clearly justify the reason for dubious, criminal, deceptive or fraudulent behaviour of individuals aged under 30. The literature review also centers on critical thinking using industry examples and provides other supporting evidence based on different authors viewpoints. In this paper, [...]

Premier Gold Resources Plc or Prospex Oil and Gas Plc.

Premier is a gold exploration and development company admitted to trading on AIM. The company owns 100% of the share capital of CAR (Central Asia Resources Ltd), a company which, in turn, hold 80% of the shares of Premier Asia (together, the 'Group'). The Group focuses on gold opportunities in Central Asia, in particular the [...]

Critical evaluation and discussion of the motives and issues of CSR and its impact and connection with strategic change.

This essay will critically discuss and analyse the significance of corporate social responsibility (CSR) in business management, its motives and issues as well as CSR connection with strategic change. The link between CSR and sustainability plan in business has a particular role in management operations. Each of the below discussed theoretical standpoints make an important [...]

Online survey for males only. Dissertation Project.

If your a male and between the age of 18 - 24, could you fill in this survey for me as part of my dissertation project. I'd really appreciate it. https://www.surveymonkey.com/s/92XVTSY

The internationalization of the small-to-medium sized enterprises (SMEs): motives, barriers and the Uppsala model

1.0 Introduction The purpose of this paper is to critically examine and discuss the motives and barriers of SMEs going international and its Uppsala model and principles. In today’s fast-changing business environment, internationalisation has become an essential aspect to competitive advantage of enterprises and, meanwhile, the most challenging in realisation and adaptation to changes. In [...]

Strategy Process, Context, Content

Critically evaluate the importance of strategy process and strategy context in determining strategy content. Nowadays, the business industry changes rapidly, and for the company to succeed in this environment, it is vital to manage day to day business activities, and spend time monitoring and adapting to the changes that are happening in technology and business. [...]