Coca-Cola: Coming Together campaign

  This essay will describe and analyse the Coca-Cola Coming Together campaign launched in 2013. The different  approaches between the UK and the USA are also discussed with the help of Chaffey’s 6 steps campaign plan version: Goal setting and tracking for interactive marketing communications Campaign Insight Segmentation and Targeting Offer, message development and creative [...]

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The Big Knit campaign.

This essay describes the most well-known charity organisation Age UK with the soft drinks company “The Innocent” which launched “A Big Knit” campaign in 2013. The “Big Knit” is a joint campaign between Age UK and innocent drinks to help vulnerable older people. The essay will follow the Kotler and Lee Corporate Social Responsibility (CSR) [...]

Operations Management: Lean management. A wedding party at the Green Hotel.

1.0 IntroductionThe report provides a literature review with a thorough research about the philosophy of the lean management and its common concepts by providing a number of well-known companies’ examples. It also discusses and analyses how the Green Hotel organization implements the concepts within a lean management system in practice by organising a wedding occasion. [...]