Advertising and Brand Communication. Ramada Hotel Service Report.

1 . IntroductionThis is a report outlining the current marketing objectives of the Ramada Hotel and consequently the succession with clientele in the current market. It is from this that a gap in the market has been identified and rectified with the proposal of a new marketing campaign to differentiate and re-establish the Ramada hotel.2         [...]


Innovation proposal. Making money out of garbage

 Assignment 1 - Innovation Proposal Contents: 1.0        Introduction 2.0        Main body 2.1        The calculation of the initial investment 2.2        The problems which could arise in developing the concept 3.0        Conclusion 3.1 Personal reflection Making money out of garbage 1.0 Introduction The purpose of this report is to identify the usefulness of garbage and how to [...]

Integrated Marketing Communications (IMC). Its significance and issues.

The purpose of this essay is to explore integrated marketing communications philosophy, its significance and issues, and the importance of external and internal audience within IMC. It also demonstrates the comparison between different marketing writers’ opinions and thoughts by providing a critical analysis with integrated arguments. To support all these theoretical arguments and statements, a [...]

Operations Management, Total Quality Management. Royal Mail Company.

1.0         Introduction The purpose of this report is to demonstrate and analyse an understanding of Total Quality Management (TQM) and the concepts within it. The report also describes the Royal Mail public limited company and explains the main operational processes that are needed to deliver the company’s products or services. Different authors’ viewpoints cover a [...]